top of page

"It's like baby steps for future millionaires."
- Mike Gregga, Operations Consultant

Buckle up, camper! 🤣

Upcoming Events

  • ActionPlanner: Map Your Week
    ActionPlanner: Map Your Week
    Fri, Apr 19
    Apr 19, 2024, 10:00 AM – 11:00 AM EDT
    Online Event
    Apr 19, 2024, 10:00 AM – 11:00 AM EDT
    Online Event
    Join us for one session of the ActionPlanner Monthly Club.
  • Finish Lab Sprint: Complete Your Project in 30 Days
    Finish Lab Sprint: Complete Your Project in 30 Days
    Thu, May 02
    May 02, 2024, 3:00 PM EDT – May 31, 2024, 3:00 PM EDT
    Online via Google Meet
    May 02, 2024, 3:00 PM EDT – May 31, 2024, 3:00 PM EDT
    Online via Google Meet
    Get unstuck!
  • Craft Your Q2
    Craft Your Q2
    Tue, Mar 26
    Mar 26, 2024, 2:30 PM – 4:00 PM EDT
    Online Event
    Mar 26, 2024, 2:30 PM – 4:00 PM EDT
    Online Event
    Stop throwing spaghetti at the wall.
  • The Finish Lab: Complete Your Project in 30 Days
    The Finish Lab: Complete Your Project in 30 Days
    Thu, Mar 14
    Mar 14, 2024, 4:00 PM EDT – Apr 18, 2024, 5:00 PM EDT
    Online via Google Meet
    Mar 14, 2024, 4:00 PM EDT – Apr 18, 2024, 5:00 PM EDT
    Online via Google Meet
    Get unstuck!
  • Craft Your Q1
    Craft Your Q1
    Membership Offer
    Thu, Jan 04
    Jan 04, 2024, 2:30 PM EST – Jan 05, 2024, 4:00 PM EST
    Online Event
    Jan 04, 2024, 2:30 PM EST – Jan 05, 2024, 4:00 PM EST
    Online Event
    Stop throwing spaghetti at the wall.
  • Craft Your Q4
    Craft Your Q4
    Membership Offer
    Tue, Sep 26
    Sep 26, 2023, 3:00 PM – 4:30 PM EDT
    Online Event
    Sep 26, 2023, 3:00 PM – 4:30 PM EDT
    Online Event
    Stop throwing spaghetti at the wall.
  • Think Like Your Client: 5-Day Challenge
    Think Like Your Client: 5-Day Challenge
    Mon, Feb 27
    Feb 27, 2023, 3:00 PM EST – Mar 03, 2023, 3:30 PM EST
    Google Meet
    Feb 27, 2023, 3:00 PM EST – Mar 03, 2023, 3:30 PM EST
    Google Meet
  • Who Cares? Create a Powerful Impact Statement
    Who Cares? Create a Powerful Impact Statement
    Fri, Sep 23
    Sep 23, 2022, 11:30 AM EDT – Sep 24, 2022, 12:30 PM EDT
    Virtual Workshop
    Sep 23, 2022, 11:30 AM EDT – Sep 24, 2022, 12:30 PM EDT
    Virtual Workshop
    A 60-min workshop to get to the bottom of why your work is important
  • ActionPlanner: Map Your Week #36
    ActionPlanner: Map Your Week #36
    Fri, Sep 09
    Sep 09, 2022, 10:00 AM EDT – Sep 10, 2022, 11:00 AM EDT
    Online Event
    Sep 09, 2022, 10:00 AM EDT – Sep 10, 2022, 11:00 AM EDT
    Online Event
    Join us for one session of the ActionPlanner Monthly Club.
  • ActionPlanner: Map Your Week #35
    ActionPlanner: Map Your Week #35
    Fri, Sep 02
    Sep 02, 2022, 10:00 AM – 11:00 AM EDT
    Online Event
    Sep 02, 2022, 10:00 AM – 11:00 AM EDT
    Online Event
    Join us for one session of the ActionPlanner Monthly Club.
  • ActionPlanner: Map Your Week #34
    ActionPlanner: Map Your Week #34
    Fri, Aug 26
    Aug 26, 2022, 10:00 AM – 11:00 AM EDT
    Online Event
    Aug 26, 2022, 10:00 AM – 11:00 AM EDT
    Online Event
    Join us for one session of the ActionPlanner Monthly Club.
  • What Defines Us? Craft Your Core Values
    What Defines Us? Craft Your Core Values
    Fri, Aug 19
    Aug 19, 2022, 11:30 AM – 12:30 PM EDT
    Virtual Workshop
    Aug 19, 2022, 11:30 AM – 12:30 PM EDT
    Virtual Workshop
    Stand out from the crowd with integrity and soul.
  • ActionPlanner: Map Your Week #33
    ActionPlanner: Map Your Week #33
    Fri, Aug 19
    Aug 19, 2022, 10:00 AM – 11:00 AM EDT
    Online Event
    Aug 19, 2022, 10:00 AM – 11:00 AM EDT
    Online Event
    Join us for one session of the ActionPlanner Monthly Club.
  • ActionPlanner: Map Your Week #32
    ActionPlanner: Map Your Week #32
    Fri, Aug 12
    Aug 12, 2022, 10:00 AM – 11:00 AM EDT
    Online Event
    Aug 12, 2022, 10:00 AM – 11:00 AM EDT
    Online Event
    Join us for one session of the ActionPlanner Monthly Club.
  • ActionPlanner: Map Your Week #31
    ActionPlanner: Map Your Week #31
    Fri, Aug 05
    Aug 05, 2022, 10:00 AM – 11:00 AM EDT
    Online Event
    Aug 05, 2022, 10:00 AM – 11:00 AM EDT
    Online Event
    Join us for one session of the ActionPlanner Monthly Club.
  • ActionPlanner: Map Your Week #30
    ActionPlanner: Map Your Week #30
    Fri, Jul 29
    Jul 29, 2022, 10:00 AM – 11:00 AM EDT
    Online Event
    Jul 29, 2022, 10:00 AM – 11:00 AM EDT
    Online Event
    Join us for one session of the ActionPlanner Monthly Club.
  • Find Your Why: Create the Foundation for All Branding & Marketing Efforts
    Find Your Why: Create the Foundation for All Branding & Marketing Efforts
    Fri, Jul 22
    Jul 22, 2022, 1:00 PM EDT – Jul 23, 2022, 2:00 PM EDT
    Virtual Workshop
    Jul 22, 2022, 1:00 PM EDT – Jul 23, 2022, 2:00 PM EDT
    Virtual Workshop
    Get clear on why the heck you’re doing all of this work. ‘Cuz if you follow your why, others will too.
  • BrandPlanner for Solopreneurs
    BrandPlanner for Solopreneurs
    Wed, Dec 08
    Dec 08, 2021, 3:00 PM
    4-Month Workshop Series
    Dec 08, 2021, 3:00 PM
    4-Month Workshop Series
    "An amazing brand discovery process!"

Make way! 

Reduce the stress of ownership
 
Our weekly focus sessions give you space to triage your email and calendar, and define your top priorities next week. Track your progress and kick your bad habits to the curb. 
 
All you need to do is show up.

Try a Session

Method to the Madness

We design thoughtful experiences for business leaders. These experiences help you cozy up to your customer (and your team) to create easy clarity on what to do next to achieve next level growth. 
 

Waymaker-57_edited.jpg

The Waymaker Story

Founded by Linsey Shelton & Angel Moreland, two besties since middle school who love thinking big with small businesses. 

After years designing and writing content and processes for our clients, we noticed a pattern: unclear or missing brands and messaging. The domino decisions that make dozens of other small decisions clear and easy, were missing.

 

This leads to wasted time and money in marketing and in every other project in your business. How do we know what's important if we don't actually name it? 

We needed a better way. Our clients needed to feel like the badasses they were. So we created BrandPlanner to help them make their best domino decisions faster and easier. Later, we created ActionPlanner to help them take action on those big dreams like Bosses.   

Your dreams, made clear.

bottom of page