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"It's like baby steps for future millionaires."
- Mike Gregga, Operations Consultant

Buckle up, camper! 🤣

Upcoming Events

  • ActionPlanner: Map Your Week
    ActionPlanner: Map Your Week
    Fri, Sep 22
    Sep 22, 10:00 AM EDT – Sep 23, 11:00 AM EDT
    Online Event
    Sep 22, 10:00 AM EDT – Sep 23, 11:00 AM EDT
    Online Event
    Join us for one session of the ActionPlanner Monthly Club.
  • Craft Your Q4
    Craft Your Q4
    Membership Offer
    Tue, Sep 26
    Sep 26, 3:00 PM – 4:30 PM EDT
    Online Event
    Sep 26, 3:00 PM – 4:30 PM EDT
    Online Event
    Stop throwing spaghetti at the wall.

Make way! 

Reduce the stress of ownership
Our weekly focus sessions give you space to triage your email and calendar, and define your top priorities next week. Track your progress and kick your bad habits to the curb. 
All you need to do is show up.

Try a Session

Method to the Madness

We design thoughtful experiences for business leaders. These experiences help you cozy up to your customer (and your team) to create easy clarity on what to do next to achieve next level growth. 

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We are Waymaker

We are Linsey Shelton & Angel Moreland, two besties since middle school who love thinking big with small businesses. 

After years designing and writing content and processes for our clients, we noticed a pattern: unclear or missing brands and messaging. The domino decisions that make dozens of other small decisions clear and easy, were missing.


This leads to wasted time and money in marketing and in every other project in your business. How do we know what's important if we don't actually name it? 

We needed a better way. Our clients needed to feel like the badasses they were. So we created BrandPlanner to help them make their best domino decisions faster and easier. Later, we created ActionPlanner to help them take action on those big dreams like Bosses.   

Your dreams, made clear.

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