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"It's like baby steps for future millionaires."
- Mike Gregga, Operations Consultant

Crush This Week Quick Sheet_edited.jpg

Snag Our Quicksheet

Need to get started somewhere? Think of it as triage planning. It’s job is to keep you focused on high impact work during the work week, which is why it’s on paper and not on a screen full of distractions. When your brain tries to squirrel - look at the sheet. When you get overwhelmed - ask the sheet what is next.

Upcoming Events

  • ActionPlanner: Map Your Week
    ActionPlanner: Map Your Week
    Fri, Jun 14
    Jun 14, 2024, 10:00 AM – 11:00 AM EDT
    Online Event
    Jun 14, 2024, 10:00 AM – 11:00 AM EDT
    Online Event
    Join us for one session of the ActionPlanner Monthly Club.
  • Craft Your Q3
    Craft Your Q3
    Membership Offer
    Wed, Jun 26
    Jun 26, 2024, 2:00 PM – 3:30 PM EDT
    Online Event
    Jun 26, 2024, 2:00 PM – 3:30 PM EDT
    Online Event
    Stop throwing spaghetti at the wall.

Make way! 

Buckle up, camper! 🤣

Reduce the stress of ownership
Our weekly focus sessions give you space to triage your email and calendar, and define your top priorities next week. Track your progress and kick your bad habits to the curb. 
All you need to do is show up.

Try a Session

Method to the Madness

We design thoughtful experiences for business leaders. These experiences help you cozy up to your customer (and your team) to create easy clarity on what to do next to achieve next level growth. 


The Waymaker Story

Founded by Linsey Shelton & Angel Moreland, two besties since middle school who love thinking big with small businesses. 

After years designing and writing content and processes for our clients, we noticed a pattern: unclear or missing brands and messaging. The domino decisions that make dozens of other small decisions clear and easy, were missing.


This leads to wasted time and money in marketing and in every other project in your business. How do we know what's important if we don't actually name it? 

We needed a better way. Our clients needed to feel like the badasses they were. So we created BrandPlanner to help them make their best domino decisions faster and easier. Later, we created ActionPlanner to help them take action on those big dreams like Bosses.   

Your dreams, made clear.

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